scorecardresearch
Thursday, Mar 28, 2024
Advertisement

Amazon to allow Prime users to unsubscribe in two clicks after EU complaints

Amazon has made it easier for users to cancel their subscriptions to its fast shipping club Prime with just two clicks, following complaints from consumer groups, according to the European Commission.

According to consumer organisations, users had to go through numerous hurdles such as complicated navigation menus, skewed wording and confusing choices, to unsubscribe from Amazon Prime. (File photo)According to consumer organisations, users had to go through numerous hurdles such as complicated navigation menus, skewed wording and confusing choices, to unsubscribe from Amazon Prime. (File photo)

U.S. online retail giant Amazon has made it easier for users to cancel their subscriptions to its fast shipping club Prime with just two clicks, following complaints from consumer groups, the European Commission said on Friday.

European Consumer Organisation (BEUC), the Norwegian Consumer Council and the Transatlantic Consumer Dialogue took their grievances to the EU executive in April last year.

They said users had to go through numerous hurdles such as complicated navigation menus, skewed wording and confusing choices, to unsubscribe from Amazon Prime.

Advertisement

The company will now allow users to unsubscribe from Amazon Prime with two clicks via a prominent and clear ‘cancel button’, the Commission said.

The changes will apply to all EU websites and for desktop devices, mobiles and tablets with immediate effect.

Festive offer

“Consumers must be able to exercise their rights without any pressure from platforms. One thing is clear: manipulative design or ‘dark patterns’ must be banned,” Justice Commissioner Didier Reynders said in a statement.

Amazon said: “By design we make it clear and simple for customers to both sign up for or cancel their Prime membership. We continually listen to feedback and look for ways to improve the customer experience, as we are doing here following constructive dialogue with the European Commission.”


 

First uploaded on: 03-07-2022 at 11:11 IST
Latest Comment
Post Comment
Read Comments
Advertisement
shorts
Maguntas
Political PulseUpdated: March 28, 2024 22:43 IST

Away from the national capital’s courtroom where the case against Chief Minister Arvind Kejriwal is playing out, two key figures embroiled in the excise policy case – four-time MP Magunta Srinivasulu Reddy and his son Raghava Magunta Reddy – are busy campaigning for BJP ally Telugu Desam Party (TDP)

Advertisement
Advertisement
Advertisement
close